The idea of 'unifying' your commerce and customer engagement across all channels is not a new idea - but many companies are having serious issues with the complexities of delivery on this promise.
Growing market share and taking advantage of the opportunities in the current and future economy takes vision, leadership, initiative and investment. The proliferation of ecommerce and the acceptance of buyers to use it to make ever larger and more complex purchases through these digital channels means that it is no longer acceptable to have a mediocre digital experience with your customers. Web and mobile commerce are no longer just another channel of engagement and revenue, they are quickly becoming the preferred channel of B2C and B2B buyers alike. The trends are well documented across all industries - the laggards around unifying and simplifying the pathway to purchase are in serious trouble. Many organizations are having to make big technology decisions in a very short amount of time when it comes to meeting and exceeding their goals around customer engagement and commerce. Gartner research has just released their latest Digital Commerce Platform Magic Quadrant evaluation report (link at the bottom of the article.) Here is my take on why this report is important. If you are in the process of evaluating your options around a new 'ecommerce platform' for your organization - you are in luck.
